Manufacturing, retail, and CPG
Challenge
Every company in business today is aware of the many challenges they face. To be competitive in the market, they must incorporate technology to ensure effective marketing campaigns, productivity, and ultimately sales.
One way to increase sales is to make the customer’s journey to the sale as smooth as possible. For instance, a client might feel frustrated filling in large amounts of personal information for product offers that suit their profile. This is especially true if they have had to put the same information in many other sites. The solution is to increase personalization and access to that information between business teams. You can achieve this through unified customer profiles built by AI systems that collect information from the IoT (Internet of things).
As long as they have some form of intelligence built-in, a great deal of information is connected by everyday objects such as thermostats, refrigerators, lights, etc. That data can later be used as part of a customer profile. A unified customer profile carries information that any company team can access; it shows the client’s products and interactions and ultimately enables the company to make a highly personalized, enjoyable experience.
ProweSolution Response
ProweSolution offers consulting services in sales, marketing, and more. These are some examples of what we can help with:
- Development of cloud strategy to drive sales
- Data analysis collected in part from IoT
- Marketing management, promotion planning, assessment of marketing data
- Execution of optimal planogram compliance and store audits to make sure every product is displayed correctly
These are some of the benefits:
- Improved speed of payments and issue resolution
- Better data analysis to improve product success rate
- Better customer and staff satisfaction
- Reduced out of stock issues
- Enhanced productivity of sales through automation
- Reduction of technology costs by use of the proper systems
